This is the Ultimate guide about AIDA Model and Marketing with Example.
In this comprehensive guide, I will cover all the steps like,
- What is the AIDA Model
- AIDA Model Describe
- Examples of AIDA
- Lots more about AIDA
So if you want to promote your products and sell them, this will help you a lot and you will love this guide.
Ok, Let’s get started.
AIDA is the most important in the marketing field. If you want customers to like your products, you should convince them to purchase your products.
That makes a possible when you use the AIDA Model. Then the brand is able to prepare marketing and advertising strategies for leading each part.
So that a customer is forced to be engaged with the brand and finally buy its product.
In simple words, the AIDA marketing model catches all the customer’s purchase journeys such as from getting to know about the product price, quality and then finally purchase.
The AIDA marketing model is used in developing marketing and sales strategies. and you can use it in sales funnel, lead funnel and affiliate marketing.
If you are a blogger and don’t know how to write copywriting, also you can use the AIDA Model.
Let’s understand the AIDA Marketing model with Example.
- A – Attention/Awareness
- I – Interest
- D – Desire
- A – Action
What is the AIDA Model
AIDA model is a design and strategy that marketing, advertising, and sales purposes use to target and retarget all customer’s purchase journey.
It can push your customers to move from first stegs to the last stages. AIDA Model encourages the consumer for purchasing your products.
So you can think AIDA is most important for Ad copy and copywriting.
AIDA Model Describe
Attention is a way to grab your audience’s mindset. I also want to tell you The first impression can be the last impression.
In the first stage of the AIDA Model are Attention and Awareness. First, your customers will reach on this point, where you can aware of your customers about your products.
This point you can not sell your products so you should grab your customer’s point of view and attract them.
Always Keep an attractive headline that makes your customers yours.
The most effective and important way is interest. without generating interest in your audience, you can not sell your products.
Once the existence of your product/service is established in the minds of the customers, then you can sell your products.
The businesses and brands should work on improving the interest level of the consumers towards their product and service.
In shortly The goal of the interest is to move the customer’s mindset from “awareness” to “purchase”.
You can grow interest levels from Advertising like social media ads and magazine ads.
Only you should invest some money in social media ads to reach more people, so you can increase your interest model.
It is not a law to run ads but if you have a lot of followers, you can sell them products organically.
Attention and interest are advertising stages but the desire is the marketing model and stage.
The goal of the DESIRE step is to move the customer’s mindset from wow I like it to I want it.
Such a way I told you in the first paragraph like I will explain all the things about the AIDA Model so you have done excited to read more.
If you create your own personal branding and promote your products yourself, automatically customers buy your products, this is a desire for customers.
You can read this article and improve your personal branding.
This is the last stage of the AIDA model is the action stage, which encourages customers to start the action and purchase the product or service whatever you sell.
The main goal of these stages called by action is to move to customers’ mindset from “I want it’ to ” yes I bought it”.
In this step, your marketing and AIDA model finished. But this is not really ending.
If your buyers don’t purchase your service, you can track them by analytics and click magick.
You can also send them an email to request them to purchase.
Example of the AIDA Model
I hope you better understood all the stages of the AIDA Model. But now You should understand the AIDA model with an example.
In this ultimate guide, you will learn about the AIDA model example.
Let me explain.
1. Example of Attention
You can grab your user’s attention by unique and attractive headlines.
All of you will know about the headline if you are marketers. Without an attractive headline, you can not promote your products and website.
You should create an attractive headline for your Ad copy like,
” Limited Time Offer”
” Products are Limited”
” Only 50 Left”
” sale end on March 25″
” Don’t Miss out”
” Today is Last day”
These are some headlines that you can use to grab your customers’ attention.
Tip:- If you want to see live example, you should read brin dean blog
2. Use Interest Line
There is a second stage. The greatest marketer says to write an attractive first-line and headline so users have to read the second line.
You should create Ads to reach more of your target audience and sell your products.
Social Media is the largest platform to reach more people. You have to invest some money but also you can get a big result.
I recommend that you should create ads on Facebook because Facebook has 2 billion active users
3. Example of Desire
Desire is just called by want and wish. If you drop and give some value to your customers, automatically customers can attract.
You should give some offers or OTO (One time offer). It is a marketing strategy.
Once if you attract your customer’s mindset, you can sell anything. for example,
” 50% off today “
” Get 2 pan free on buying 1 Book “
There are some examples to attract and know about your customers like and dislike.
4. Last is Action
Action is not the most important but is required.
When your customers ready to buy your products, all the steps work are finish and this last step called by action.
If you follow all the stages and all the information given by me, people automatically will take action.
Final Word of the AIDA Model
Therefore, all the AIDA model do point to each other like Attention point to interest, interest point to desire and after end action.